News & Blog

Prospective online students are more likely to enroll when your recruitment and enrollment processes are engaging, simple, and streamlined. It’s vital to provide them with clarity and support...

You may have more inquiries from prospective students than ever, but that does not automatically translate into enrollment growth. Many colleges believe they have a lead-generation problem. In...

Online Program Management (OPM) companies have faced criticism in recent years for operating without full transparency about their recruitment practices, revenue sharing agreements, and student...

Many colleges and universities still measure their own digital visibility by monitoring clicks, website visits, and form fills. However, prospective students increasingly discover your online...

Understanding the impact of labor market trends is the best way to ensure your online programs’ viability in the long term. Today’s markets shift quickly, driven by evolving technologies, business...

This post explores: Today’s students Pointless versus Authentic Learning Authentic assessments Who Today’s Students Really Are As learning designers, we center our courses around the primary...

AI has considerably changed how prospective online students search for a school, compare their options, make their decision, and seek support. The tools have compressed the timeline and upended the...

Today’s higher education environment demands more precision in program planning than ever before. Institutional leaders are being asked to launch more quickly, scale more strategically, and...

After years of declining demand for MBAs, the degree is now on the rebound. Recently, there’s been an upsurge in applications for both on-campus and online MBA programs. In fact, fully online MBA...

Not so long ago, it seemed like vending machines were everywhere. On your way through the double doors to buy eggs or rent a movie, you could exchange a few quarters for a cold can of Coke. And of...

When campuses shut down during COVID, many institutions did what they had to do: they went online. Lecture halls became Zoom rooms overnight, syllabi were copied and pasted into LMS platforms, and...

During and after the pandemic, many institutions moved quickly to bring academic programs online, often assuming that a strong curriculum and good marketing would be enough to ensure success....

Programs sometimes fall short of their enrollment potential, not because of academic weakness, but because they are built in isolation from real market signals. Even the most thoughtfully designed...

“Books are sometimes windows, offering views of worlds that may be real or imagined, familiar or strange. These windows are also sliding glass doors, and readers have only to walk through in...

Student retention is a complex and multifaceted issue that many colleges and universities have sought to address, especially as online learning has only grown since 2020. One of the main factors...