Our Services
Marketing & Enrollment
The world of online education is fast-paced and competitive. Without offering a seamless enrollment experience, your program's success is in jeopardy. Magellan’s suite of services, from strategic marketing to a responsive online student call center, creates an efficient and exceptional student journey. The enrollment process is more critical today than ever before, and any misstep can drive your prospective students to your competitors. The Magellan team helps you provide a compelling and streamlined experience from the initial inquiry to enrollment. With Magellan, your students feel connected and committed to your program before the first day of class.
Conduct Marketing Strategy Assessment
Our team will evaluate the effectiveness of your institution’s current marketing and enrollment strategies. We will craft an assessment of our findings, develop a comprehensive marketing plan that includes lead generation from multiple channels, and implement a follow-up campaign for lead-to-enrollment conversion.
Perform Enrollment Audit
Magellan will conduct market research to identify the target audience and their preferences. Then, we can analyze the competition and determine a unique selling proposition that differentiates our institution from others. In addition, we should establish clear enrollment goals and develop metrics to measure the success of the marketing campaign.
Execute Go-To-Market Strategy
We will utilize the results from the assessment and audit to develop a strategy for growing enrollments in the online learning market. We will recommend and produce cost-effective marketing strategies, including lead generation, communications, and ongoing enrollment management to reach our enrollment goals.
Perform Organic Marketing Audit
Our team will conduct a systematic and data-driven audit of the digital presence, content strategy, and engagement tactics. We will evaluate website design, keyword utilization, SEO performance, content quality, social media presence, email marketing, search engine presence, analytics, brand consistency, and competitive analysis to ensure that our digital presence is optimized to meet your goals. Additionally, we will ensure regulatory compliance throughout the audit process.
Implement Marketing and Lead Generation Campaigns
Magellan excels in crafting impactful marketing strategies for institutions through strategic planning, content creation, and targeted promotion. Our goal is to efficiently connect institutions with prospective students, ensuring cost-effectiveness and maximum conversions. At the core of our success is the "speed to lead" concept, employing a proven landing page strategy to boost submissions. Our responsive call center ensures a representative initiates a call within 90 seconds, accelerating successful conversions. This approach optimizes institutions' digital presence, creating new avenues for engaging potential students in the competitive online education landscape.
Develop Microsites and Landing Pages
Our team will develop customized microsites based on a proven model to enhance your online presence. We will implement enhanced tracking tools and fully integrate data flow to measure the success of your marketing efforts. Additionally, we will ensure a seamless presentation of your brand in the market through the microsites.
Lead to Application Process
Magellan will develop a custom 15-touch communication strategy over 45 days, including phone calls, email, and SMS. We will tailor communications to guide online student leads through the enrollment funnel and create a separate email nurturing campaign for applicants. Lastly, we will define goals, segment the audience, develop persona-based content, and create a drip campaign.
Online Student Call Center - Inbound and Outbound Calls
Magellan’s online student call center will act as a force multiplier for your institution. Our agents will administer your inbound and outbound calls, manage inquiries from initial interest to the application phase, and provide responsive and informative communication throughout the student journey. Our team will be an extension of your institution, provide excellent student service, and mirror your university’s spirit and culture.
Magellan Services
The 5 primary services Magellan Learning Solutions offers clients. Click a service box to learn more.
Marketing & Enrollment
Learn More
Curriculum Services
Learn More
Academic Operations
Learn More
Training & Professional Development
Learn More
Custom Solutions
Learn More
Individual Service Description
Program or Course-Level AI Standards Development
Avoid confusion, frustration and mixed messages by building a foundation for AI consistency.
Your institution’s stance towards AI technology is part of its core identity. Magellan helps translate that stance into practical standards that guide course design and instruction. The result is a framework that clearly guides how AI should and shouldn’t be used in the classroom. At the same time, we ensure courses and instructors remain free to create unique, nuanced learning experiences.
You gain standards that promote constructive AI use, AI literacy, and academic integrity. Faculty and students gain a more seamless, productive working relationship, characterized by less uncertainty and more trust.
Individual Service Description
Faculty Workshops: Teaching in the AI Era
Overcome the challenges and seize the opportunities that AI offers online instructors.
Magellan’s workshops and support sessions support your institution’s approach to AI in everyday practice. Instructors learn how to set and maintain boundaries, uphold academic rigor, and use AI to enhance learning. Teaching decisions that promote academic integrity and AI literacy skills can protect the value of your program.
Faculty gain confidence in making everyday decisions surrounding AI in the classroom. They develop skill in explaining policies to students and helping them use AI well in their specific disciplines.
Individual Service Description
AI-Responsive Course and Program Support
Keep faculty, students and leadership aligned with clear guidance that reflects your philosophy.
Magellan partners with your institution to determine where AI should fit into teaching and learning processes. We help convert your philosophy into practical guidelines and implementation that keeps your programs consistently relevant.
Your institution gains a framework for supporting AI literacy and academic integrity in the present and the future. You’ll also prepare to respond more flexibly to developing AI technology and changing institutional needs.
Individual Service Description
AI-Responsive Course and Program Support
Ensure each course addresses AI technology in ways that accurately reflect your institution’s goals.
The Magellan team gathers and analyzes data from your courses and programs to understand how AI already impacts learning. We identify existing wins and opportunities for boundaries, clarification, and training in AI literacy. Your partnership with Magellan helps prepare students for their futures without sacrificing academic integrity and program reputation.
Your team can opt for recommendations or hands-on support with course updates that strengthen your position. From assignment design to resource selection, policy decisions and more, your courses develop a purposeful relationship with AI that benefits everyone involved.
Individual Service Description
Course Standardization and Customization Support
Prepare your instructional assets to maintain and grow their value over time.
Magellan works with your department to define where course consistency ends and instructor personalization begins. We help you shape a sustainable module that keeps every course focused on shared expectations. We also build in resilience and flexibility to keep your courses relevant as instructors, knowledge, and technologies change.
Faculty gain a reliable model for operating as individuals within a departmental framework. Students experience less friction when moving from one course to the next, and your department knows its investments in existing assets will pay off over time.
Individual Service Description
Fleet Courses
Gain a repository of course content ready to tailor to your institutional needs.
Magellan provides ready-built course maps and populated LMS course shells with online course content that supports your goals. Our team works with yours to achieve any desired degree of customization, centering academic freedom and the student experience while slashing the runway to program startup. Our content is engaging, fully accessible and compliant with RSI standards. In addition, its alignment with stated outcomes and comparability to seated courses is thoroughly documented.
Individual Service Description
Faculty Guidance
Group workshops and 1:1 guidance empower your instructors to share their expertise effectively in any modality.
Magellan’s custom workshops and 1:1 sessions on topics like best practices for online teaching, RSI, and accessibility give your instructors the targeted support they need. We'll provide the tools needed for confident online teaching in the AI era. We tailor our focus and approach to your team and your needs, so our practical support brings you closer to your specific goals.
Your faculty have a wealth of knowledge, experience and passion to share with your students. Magellan helps overcome obstacles like technological barriers, modality changes, and unclear expectations, so that teaching and learning happens naturally and freely.
Individual Service Description
Content Creation or Revision
Gain new course content or improve existing courses to achieve your desired outcomes.
The Magellan team helps you create or improve assignments, assessments, rubrics, resources, and connective elements that support your goals. Our team works alongside yours to align student-facing course content with your mission.
Throughout our strategic partnership, we’ll offer practical solutions based on cutting-edge learning theory, technical knowledge, industry best practices, and data-driven insights. As a thought partner and force multiplier, Magellan facilitates targeted or comprehensive program improvements at scale. Our library of Fleet courses stands ready to deploy into your own program, with customization options that reflect your unique identity and priorities.
Individual Service Description
Course or Program Effectiveness Review
Reveal a cross section or comprehensive view of your current courses and make data-driven decisions going forward.
The Magellan team customizes our audit approach to your goals and priorities. Our team delivers actionable insights from existing course design, content, assessments, and other elements.
Knowing what is and isn't working is key to improving student retention and outcomes. With data in hand, you’ll be prepared to focus your efforts on initiatives that matter most.