S2E5 Higher Education as a Marketplace

S2E5 Higher Education as a Marketplace

Colleges cannot escape the fact that they are businesses: they offer a “product” that they need to “sell” to consumers. Of course, education and students are not “products” and “consumers” in the same way that people shopping at the grocery store are! So what’s at...
S2E5 Higher Education as a Marketplace

S2E4 Higher Education as an Institution

Language about the “institution” of higher education is unavoidable—so much so that individual campuses refer to themselves as such. But what does this mean? What’s at stake in a campus thinking of itself in these terms? This is part 4 of a 5-part series on “How...
S2E5 Higher Education as a Marketplace

S2E3 Higher Education as a Machine

No one likes to refer to higher education as a machine or a factory, though it is true that many major players in the higher ed sphere have a great number of machine-like processes in place. These help them to recruit and enroll students, identify students who may not...
S2E5 Higher Education as a Marketplace

S2E2 Higher Education as a Culture

“Culture” may be understood as all the things people don’t think about but have internalized as part of “the way things are.” One of the roles higher education plays is in helping people to adapt to and hold a good understanding of culture—the campus, the discipline...

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