S2E5 Higher Education as a Marketplace

S2E5 Higher Education as a Marketplace

Colleges cannot escape the fact that they are businesses: they offer a “product” that they need to “sell” to consumers. Of course, education and students are not “products” and “consumers” in the same way that people shopping at the grocery store are! So what’s at...
S2E5 Higher Education as a Marketplace

S2E4 Higher Education as an Institution

Language about the “institution” of higher education is unavoidable—so much so that individual campuses refer to themselves as such. But what does this mean? What’s at stake in a campus thinking of itself in these terms? This is part 4 of a 5-part series on “How...

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